Raymond’s as a brand has been primarily associated with niche category/premium segment and their suits were worn on important occasions/events such as Marriage. Of late as things were changing and with the trend of fashion wearing a suit has somehow become outdated and new brands such as Manvayar have created a niche segment for themselves. If at all “Raymonds-The complete man” has to re-invent 
1 What are all the things it has to do to reclaim the tag line of “The complete man” such  that the completeness can be achieved by the brand?
 2 What are all different segments it has to work upon so as to reach the point where it has been before in the market?